HubSpot: Facebook Engagement: Everything You Need to Know [+ Research]

HubSpot just posted a new engaging story:

Facebook engagement is something marketers shouldn’t overlook when crafting a social media strategy. Facebook engagement can expand organic reach and place your brand higher in Facebook’s News Feed. Your brand can also reach your audience’s extended network through likes, comments, and shares. But what is Facebook engagement, and how can you boost your brand’s engagement to reach a broader audience? Here’s everything marketers need to know. What is Facebook engagement? How to Increase Facebook Engagement 1. Post interesting, entertaining, and valuable content.2. Post when your audience is most active.3. Post consistently.4. Ask questions.5. Respond to followers.6. Use Facebook Reels.7. Go live.8. Focus on User Generated Content (UGC).9. Create engaging Facebook Stories.10. Add a Call-to-Action button. If you’re a page admin, you can track Facebook engagement by viewing engagement metrics under Page Insights. According to Meta, Page Insights is a tool for brands, businesses, and public figures to: Learn what posts

Continued here: Facebook Engagement: Everything You Need to Know [+ Research]