Top Deliverability’s Blog
HubSpot: Everything You Need to Know About Google Search Essentials (formerly Google Webmaster Guidelines)
- February 21, 2024
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just shared another insightful blogpost:
One of the most important parts of having a website is making sure your audience can find your site (and find what they’re looking for). The good news is that Google Search Essentials, formerly called Google Webmaster Guidelines, simplifies the process of optimizing your site for search performance. After all, getting your target audience to your site and converting them is the whole point of having a website in the first place. In fact, big-picture marketing strategy is one of the most important conversations I have with clients when they come to me for messaging and website copy. Sure, I focus on creating conversion-focused site maps and website copy. Still, it’s also about SEO optimization and having an effective long-term content strategy so that cold traffic can find the site once it goes live. Even though I use best SEO practices on the main pages, optimizing blog content (and future
Continued here: Everything You Need to Know About Google Search Essentials (formerly Google Webmaster Guidelines)
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