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HubSpot: Entrepreneurs of Color on YouTube: How They Market Their Businesses & Monetize Videos
- July 20, 2023
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just released a interesting post:
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Publishing an ad or working with influencers isn’t the only option to get your business in front of an audience on YouTube. And with 41% of YouTube users being ethnically diverse, this multicultural demographic is eager to watch and support brands and entrepreneurs who they feel represent their culture and life experiences. Small business owners are starting channels to share videos that connect deeper with their customers, introduce themselves to new consumers, and even earn some passive income. When Azia Anderson, the founder of prty grl beauty, started sharing videos about her Black-owned business, she saw it
Continued here: Entrepreneurs of Color on YouTube: How They Market Their Businesses & Monetize Videos
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