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HubSpot: Dry January is Big Bucks for Booze Makers
- January 17, 2024
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just released a new insightful story:
Dry January. It sounds like the next scary impact of climate change. In reality, it’s part personal challenge and part social movement. Dry January refers to the growing trend of taking the month off from drinking alcohol. Consider it a four-week vacay for your liver. But it’s not meant to be a detox. Instead, the creators say the goal is to reframe your relationship with alcohol as “a conscious choice, not a default.” It might seem like bad news for alcohol sales– already reeling from the post-holiday slump– but actually, Dry January is one way booze sellers can tap into a half-billion-dollar market. Why ask why? Try going dry. Though the Dry January trend is currently having a moment, it’s actually existed in some form for decades. In 1942, Finland promoted “Raitis Tammikuu” or “Sober January” as a way to ration resources. It took its current shape in 2013 when
Read the original here: Dry January is Big Bucks for Booze Makers
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