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HubSpot: Creator Economy: Everything Marketers Need to Know
- September 27, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just released another engaging article:
The media landscape has changed significantly over the years thanks to the rise of the internet and social media. With platforms like YouTube and TikTok, anyone can go online, create content, and find their niche audience. As a result, media has become more decentralized than ever, and millions of content creators have created a new space in the entertainment industry — the creator economy. But what exactly is the creator economy, and why should marketers care? Here’s everything marketers need to know: What is the creator economy? Social Media’s Role in the Creator Economy Platforms with Content Creator Funds and Programs How Brands Should Use the Creator Economy What is the creator economy? The creator economy is an online-facilitated economy comprised of millions of content creators, such as social media influencers, videographers, bloggers, and other digital creatives. The creator economy also includes software and tools designed to help these creators
Continued here: Creator Economy: Everything Marketers Need to Know
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