HubSpot: Content Mapping 101: The Template You Need to Personalize Your Marketing

HubSpot just posted another insightful story:

Content mapping allows you to deliver highly targeted, personalized content at every stage of the buyer’s journey, pushing leads and prospects toward a purchase decision. In this post, we’ll go over what a content map is and how you can start content mapping for your brand. Let’s get started. Why are content maps important? Creating a content map is important because it personalizes your audience’s experience with your brand. They’re not receiving a one-messaging-fits-all offer or email. Instead, they get content that speaks to them at the right moment. The idea of a content map may seem new, but it’s not. Marketers hear it all the time: The content you create needs to be personalized. It needs to be aligned with the wants and needs of your customers (and prospective customers). It needs to resonate with them. It needs to feel like it was created just for them. On its…

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