Top Deliverability’s Blog
HubSpot: Causal Research: The Complete Guide
- February 22, 2023
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just published a insightful write-up:
As we grow up, all humans learn about cause and effect. While it’s not quite as nuanced as causal research, the concept is something our brains begin to comprehend as young as 18 months old. That understanding continues to develop throughout our lives. In the marketing world, data collection and market research are invaluable. That’s where causal research, the study of cause and effect, comes in. First-party data can help you learn more about the impact of your marketing campaigns, improve business metrics like customer loyalty, and conduct research on employee productivity. In this guide, we’ll review what causal research is, how it can improve your marketing efforts, and how to conduct your research. Table of Contents What is causal research? The Benefits of Causal Research Causal Research Examples How to Conduct Causal Research Once your team has conducted causal research, your marketers will develop theories on why the relationship
More here: Causal Research: The Complete Guide
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