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HubSpot: Buyer Persona 101: Tips and Examples to Create Yours
- January 4, 2024
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just released a interesting post:
In the eight years of my marketing career, I’ve always believed that good marketing ultimately boils down to how well you know your buyers. For me, creating buyer personas has been key to truly understanding the person on the other side of the screen. These fictional profiles have helped me understand what makes my buyers tick, what keeps them up at night, and what they need to succeed. But creating buyer personas isn’t a game of guesswork. You need a strong strategy to make accurate and nuanced personas. In this article, I’ll share my framework with examples to help you create yours. I’ll cover: What is a buyer persona? Why Buyer Personas Are Essential to Your Business Growth An Actionable Playbook on How to Create Buyer Personas 5 Buyer Persona Examples to Inspire Yours What is a buyer persona? A buyer persona, also called a customer persona, is a fictional
Read the original here: Buyer Persona 101: Tips and Examples to Create Yours
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