Top Deliverability’s Blog
HubSpot: Bud Light Tries to Overcome Controversy with A New Ad
- June 28, 2023
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just released another engaging article:
So far, 2023 has been a challenging year for Bud Light. In April the beer brand partnered with transgender actor and TikTok star Dylan Mulvaney on a sponsored social media post promoting Bud Light’s “Easy Carry Contest.” Mulvaney’s video (her second post in collaboration with Bud Light) featured a custom can of beer with her photo on it that read “Cheers to 365 Days of Being A Woman” as a nod to Mulvaney’s “Days of Girlhood” TikTok series that documented her transition. Since going live, the ad drew criticism from conservative audiences, with some social media users posting footage of themselves pouring out Bud Light and calling for a boycott of the brand. In response, the company’s leadership tried to distance the brand from the partnership. This move drew more backlash, this time from the LGBTQ+ community, causing some LGBTQ+ bars to stop serving products from Anheuser-Busch, Bud Light’s parent
Read more from the original source: Bud Light Tries to Overcome Controversy with A New Ad
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