Top Deliverability’s Blog
HubSpot: Barbenheimer: The Stark Marketing Differences Between This Summer’s Biggest Blockbusters
- July 5, 2023
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just posted another interesting article:
It’s shaping up to be a big month at the box office as the highly anticipated films Barbie and Oppenheimer gear up for release on July 21. When the initial Barbie trailer dropped this spring, we covered why the film’s online selfie generator was a nod to nostalgia marketing. As we get closer to the release date, the film’s marketing engine has gone into overdrive leaning heavily into partnerships and experiential marketing. Here are just a few (yes, a few) of the tactics deployed by the Barbie marketing team: A “DreamHouse” in Malibu hosted by Ken on Airbnb A giveaway for a Barbie-themed XBOX console complete with controllers and a Dreamhouse Barbie’s Dream Car added to the Forza Horizon 5 game A Barbie x ALDO shoe and accessories collection A Barbie-themed ad for Progressive car insurance A rug collection with Ruggable A Barbie-inspired frozen yogurt flavor at Pinkberry A “Dreamhouse”
Continued here: Barbenheimer: The Stark Marketing Differences Between This Summer’s Biggest Blockbusters
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