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HubSpot: Are Meta’s Celebrity Bots Taking AI Too Far?
HubSpot just posted a new brilliant blogpost:
She looks like Kendall Jenner and sounds like Kendall Jenner, but is introducing herself on Instagram as Billie. Who is she? Billie is an AI-powered bot managed by Meta using Jenner’s likeness. Meta has rolled out a group of bots played by familiar celebrity faces including Paris Hilton, Tom Brady, and Snoop Dogg. Image Source Each bot has its own niche, specializing in specific topics for conversation. Tom Brady’s character Bru is a sports debater, primed for discourse with sports fans. Snoop Dogg’s character is a dungeon master, ready for conversations with fans of Dungeons and Dragons. Jenner’s character Billie is positioned as a big sister figure whom users can message for advice. When the news first broke, there seemed to be some confusion around whether the images and videos were actually of celebrities, or if they were generated by AI. In the introductory post for Jenner’s Billie, users left
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