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HubSpot: AdWords vs. AdSense: We Break Down the Differences
- January 19, 2023
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just published a interesting write-up:
When it comes to generating traffic and brand awareness, digital advertising is the way to go. It’s surpassing traditional advertising, and Google is a huge reason why. As one of the biggest digital advertising platforms, Google is responsible for 37.2% of total U.S. digital ad spending alone. But how can you take advantage of the advertising opportunities on Google? By knowing how each of its programs — Google Ads and Google AdSense — work and evaluating which is right for you (or both). In this article, we’ll cover: Google Ads (Search and Display) Google AdSense The Differences Between Them What Is Google Ads? Google Ads — formerly known as Google AdWords — allows advertisers to make bids for ad placements to drive traffic to their websites. These placements can be in Google’s Search Engine Results Pages (SERPs) or the Google Display Network (the network of sites, apps, and more that
Read more from the original source: AdWords vs. AdSense: We Break Down the Differences
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