HubSpot: A Step-by-Step Guide to Advertising on Instagram

HubSpot just issued a engaging blogpost:

Instagram has finally surpassed 1 billion users. Yes — that’s a billion with a B. If your audience is active on the platform, the right ad can captivate their attention, drive leads, and, ultimately, increase your revenue. But advertising on Instagram is more than posting a great picture. You need to set up campaigns, target the right audience, build a budget and posting schedule, and monitor performance — just to name a few. To simplify the process, we’ve pulled together a checklist to help you set up a campaign, one step at a time. How to Create Instagram Ads: A Step-by-Step Guide to Advertising on Instagram If you’ve ever set up a Facebook ad, you’re about 75% of the way there. After Facebook acquired Instagram back in 2012, the platforms conveniently merged, making setting up Instagram and Facebook ads merely the difference of a couple clicks. So even though your…

Read the original here: A Step-by-Step Guide to Advertising on Instagram