Top Deliverability’s Blog
HubSpot: A Plain English Guide to Real Time Bidding
- February 21, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just posted a insightful article:
Because of its efficiency and cost-effectiveness, real-time bidding (RTB) has become one of the most popular ways to purchase ad inventory online. But even for experienced marketers, real-time bidding can be a very confusing concept. So let’s break down what RTB is, how it works, and the pros and cons of using it — all while keeping it jargon-free. In this post, you’ll learn: What is real-time bidding (RTB)? How does real-time bidding work? Real-Time Bidding Platforms Real-Time Bidding Pros Real-Time Bidding Cons Let’s get started. Real-time bidding is the driving force behind most programmatic advertising campaigns. Programmatic advertising is “the automated process of purchasing and selling online ads.” Real-time bidding allows advertisers to automatically buy ad inventory, place the ads online, and get a certain number of impressions in their programmatic advertising campaigns. ⭐Don’t have time to read the entire post? Listen to our podcast below about real-time bidding…
Continued here: A Plain English Guide to Real Time Bidding
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