Top Deliverability’s Blog
HubSpot: A Content Marketing Playbook for Times of Crisis
- April 3, 2024
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just issued a brilliant write-up:
The COVID-19 pandemic has sent businesses scrambling to pause plans, edit emails, and cancel campaigns. And while everybody seems to know what not to publish these days, many marketers are asking: what should we put out into a world in the throes of a crisis? It’s a conundrum facing countless creators across the globe. They’re wondering how to be empathetic without being disingenuous. How to offer value without seeming opportunistic. And how to be there for their audience without adding to the noise. These are important questions to ask at a time like this. Essential, in fact. But underpinning all of them is a much simpler question that gets to the very heart of what content marketing has always been about. A question that every creator staring at a blank canvas right now should be asking: how can we help? Because now, more than ever before, audiences are seeking help.
Read the original here: A Content Marketing Playbook for Times of Crisis
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