Top Deliverability’s Blog
HubSpot: 9 Simple Ways to Write a Good Introduction Sentence
- June 23, 2023
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just issued a interesting blogpost:
There’s a lot of material out there about writing a great headline. But what about writing a good introduction sentence? Compelling readers to read the article is an art form in itself. And if you don’t do it well, you’re missing out on potential subscribers, leads, and customers. In this post, we’ll share how to write powerful introductions that turn casual browsers into readers. Article introductions matter, and here’s how to make them count. 1. Keep it short. I’m a big fan of short sentences. I love them because people can understand them easily. There’s great value in short sentences that are readable, digestible, and punchy. Writers often get caught up in the pressure of a good intro that they deliver long, run-on sentences. The problem with these sentences is that it makes readers work hard, which isn’t a great incentive to keep reading. There is no definitive answer for
Continued here: 9 Simple Ways to Write a Good Introduction Sentence
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