HubSpot: 9 Product Category Marketing Examples to Inspire Your Own

HubSpot just shared a insightful blogpost:

Imagine shopping at a grocery store that doesn’t have any signs pointing you in the right direction. Odds are you’d spend a lot of time wandering the aisles until you found what you needed. People want a sense of direction when they’re shopping, and they want to see their options grouped together — whether that’s kitchen tools, breakfast cereals, or winter coats. One way to do this is with product categories. Product category marketing helps your brand stand out among related items, so your company’s products wind up in the shopping cart — whether real or virtual. Let’s explore product categories, how it differs from product classification, and see some examples in action. Your distinct offerings and customer personas should guide the organization and grouping of your product categories. For example, Dick’s Sporting Goods offers a variety of outdoor gear. To guide customers, they group products into interest-based categories, such…

Read the original here: 9 Product Category Marketing Examples to Inspire Your Own