Top Deliverability’s Blog
HubSpot: 59 Focus Group Questions for Any Purpose
- March 31, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just posted another brilliant write-up:
Market research is an overarching term for gathering information from you customers about your business, and focus groups are one way to conduct market research. Whether your focus group’s goal is to give feedback on a product or service or help you assess how your brand stands out in your competitive landscape, thought-provoking, open-ended questions are essential to a productive discussion. Focus group questions should dive into the mind of a consumer. What do they think? How do they make their decisions? You want more than a yes or no answer, and your questions need to generate them. However, it is easier said than done. What can you ask beyond “What do you think of our product?” to provoke the most fruitful answers? Here, we have compiled the most insightful questions you can ask in your next focus group to get the best insights from your participants. Copy-and-paste the questions…
Continued here: 59 Focus Group Questions for Any Purpose
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