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HubSpot: 3 Types of Competitors to Watch (+ How to Find Them)
- January 20, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just posted a interesting story:
According to a 2020 survey, most businesses have an average of 29 competitors. Do you know who yours are? All businesses have competition — and knowing yours is key for innovating your products, services, and marketing strategies. But identifying the competition isn’t always obvious. Some are direct, while others may take more time to uncover. Here, we’ll cover the three types of competitors to watch, and five ways to identify them. 3 Types of Competitors in Business 1. Direct competitors. A direct competitor probably comes to mind when you think of your competition. These are businesses offering similar (or identical) products or services in the same market. They also vye for the same customer base. Some famous examples of direct competitors include Apple versus Android, Pepsi versus Coca-Cola, and Netflix versus Hulu. But direct competition isn’t exclusive to well-known national or international brands. Two shoe stores in a rural town…
More here: 3 Types of Competitors to Watch (+ How to Find Them)
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