Top Deliverability’s Blog
HubSpot: 3 Consumer Behavior Predictions for 2023 [State of Consumer Trends Data]
- April 10, 2023
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just shared a new interesting blogpost:
Every year, consumers spend differently than the year before. This is because their preferences are evolving, their priorities are shifting, and their behaviors aren’t quite how they were before. So how are marketers supposed to meet their expectations in the new year? By making data-informed predictions. To help marketers and business professionals prepare for the road ahead, we conducted a bi-annual survey of 600+ U.S. adults in January 2023 known as the State of Consumer Trends Report to learn more about the latest consumer trends and data. Here, we’ll share our top three biggest consumer behavior predictions based on HubSpot Blog Research. Consumer Behavior Predictions for 2023 1. Consumers will buy products on influencer recommendations over alternatives. HubSpot Blog Research found that 17% of social media users bought a product based on an influencer’s recommendation, and this number goes up to 32% among Gen Z. Additionally, 27% of social media
Read more: 3 Consumer Behavior Predictions for 2023 [State of Consumer Trends Data]
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