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HubSpot: 2024 Creator Economy Predictions
- December 13, 2023
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just shared a new insightful article:
Content makes the world go ’round (at least for marketers), but it can’t create itself. This week we’re exploring the top creator economy predictions for 2024 that marketers need to know. Chances are, your brand has worked with creators in the past and likely will again. Currently valued at $250B, the creator economy is expected to reach $480B by 2028. This growth is fueled by increased cash flow from brands and higher demand for content. Per a recent study by IAB: 44% of advertisers plan to increase spend with content creators in 2024 Brands anticipate increasing creator content budgets by 25% in 2024 39% of consumers watch more content now than the year prior Creator content is no longer just a top-of-funnel play. In 2024, a well-rounded marketing strategy has content embedded throughout, and strong relationships with creators are essential to making these strategies work. Here are the top predictions
Read the original here: 2024 Creator Economy Predictions
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