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HubSpot: 2024 and Beyond: 7 Insights for Thriving as a Creator, Straight from the Experts
- December 4, 2023
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just issued a new interesting post:
Remember when being a “creator” was a laughable teen pastime? Now, consumers are largely trusting influencers over brands, creators are taking over brand marketing teams, and the industry is only growing bigger. In 2023, we’ve seen the so-called Creator Economy grow to 50 million creators globally, with a market size of $250 billion. By 2027, this number is expected to reach $480 billion. Perhaps most telling, there are now kids’ summer camps dedicated to content creation. But with great opportunity also comes drawbacks: The market is saturated, and AI makes it easier than ever for anyone to become a creator — which means it truly takes a special case to be sustainable and profitable. “Successful creators will be those who generate unique insight, can talk about unique experiences, and are able to truly build trust,” says Jay Clouse, founder of Creator Science. We got the insider scoop from Jay and
Read the original here: 2024 and Beyond: 7 Insights for Thriving as a Creator, Straight from the Experts
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