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HubSpot: 15 of the Best Account-based Marketing Software for 2023
- August 4, 2023
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just released a new engaging blogpost:
Are you in the market for your new account-based marketing (ABM) software? If so, then you’ve come to the right place. Account-based marketing means catering your message to the top decision-makers for target accounts with a blend of marketing of sales tactics — it’s a strategy that targets companies, rather than individual customers. As HubSpot’s Senior Manager (Accelerated Leadership Program), Ryan Batter states, “The beauty of using an ABM strategy is that it’s customizable to a team’s readiness and budget. Look for a CRM that enables strong integrations to ABM-specific tools to customize your strategy.” With that in mind, let’s look at account-based marketing software. 1. HubSpot ABM Software HubSpot’s ABM software lets you carry out a fully-fledged campaign right in your CRM. When using it, you can make an ideal customer profile, or ICP. This ICP will help HubSpot automatically tier prospects based on how good of a match
Read more here: 15 of the Best Account-based Marketing Software for 2023
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