HubSpot: 14 Ecommerce Trends to Expect in 2024

HubSpot just released a new engaging post:

As an Etsy shop owner, I like to think my products alone are enough for customers to click “buy.” Yet, it could be my two-day shipping guarantee. Or my product videos on TikTok. Or the sustainable packaging. My point is this: offering a great product is essential, but it’s not enough to move inventory. You need to build a positive shopping experience around your product. A big part of this is embracing the latest ecommerce trends. In 2024, there’s a whole lineup of new trends that could kickstart major growth for your ecommerce company — and we’ve chosen the top 14 trends we think will change how people buy and sell online. Let’s dive in. 1. Short-Form Video Short-form video has taken the social media world by storm, and platforms like TikTok have become legitimate vehicles to promote your businesses I recently took a stab at using TikTok to promote

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