HubSpot: 14 Copywriting Examples From Businesses With Incredible Copywriters

HubSpot just shared a brilliant blog:

We’re all familiar with Flo from Progressive, right? Stephanie Courtney, the actress that plays her, makes Flo memorable by capturing Flo’s quirkiness — appearing in everything from commercials to print ads, and social media posts. And do you know who is behind all of that marketing collateral? Copywriters. The ability to find the exact right words to tell your company’s story isn’t an easy feat, and it’s even harder to do so consistently. So when we come across companies that are doing it successfully, we think their copywriters deserve a pat on the back (and a raise?). Take a look at some of the companies we think have stellar copywriting, and if you’re looking, maybe get some inspiration for your own brand, too. 1. Omsom Image Source Why we like it: Omsom’s copy is playful and authentic. Company founders, the Pham sisters, are able to share a bit about their…

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