Top Deliverability’s Blog
HubSpot: 10 Tried-and-True Tips for Sales and Marketing Alignment
- October 7, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just released a brilliant article:
The bigger your sales and marketing teams get, the harder it is to align these efforts. Often called “smarketing”, sales and marketing alignment is critical to ensure that these departments are working in tandem to target the right customer base, create more conversions, and drive more sales. Not sure how to get started? Check out these tried-and-true best practices for integrating your sales and marketing teams. Smarketing By the Numbers Companies face a hard truth. No matter how great their sales and marketing efforts, between 10 and 15 percent of leads become conversions. As a result, businesses face a dual challenge: Reaching as many potential customers as possible and getting the highest number of those reached to take action and make purchases. Without effective alignment between sales and marketing, this is like shooting in the dark — even as marketing generates potential leads, sales can’t capitalize because both teams have
More here: 10 Tried-and-True Tips for Sales and Marketing Alignment
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