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HubSpot: 10 Affiliate Marketing Trends for 2024: Experts Share Their Thoughts
HubSpot just shared a brilliant blogpost:
Over the past decade, affiliate marketing has transformed significantly as a result of evolving marketing channels, technology, and consumer behavior. What was once a marketing strategy used primarily by B2C companies is now making its way into B2B partnerships. More businesses are recognizing the value of affiliate programs as a cost-effective way to increase brand exposure, generate leads and drive sales. In fact, Google Trends shows that the global search interest for “affiliate marketing” has rapidly increased since 2020 — even reaching peak popularity in July 2023. Image Source There’s no denying that affiliate marketing is a thriving industry with a bright future. To anticipate what lies ahead, we asked experts their thoughts on emerging trends that will dominate the B2B affiliate marketing space in 2024. Let’s get into it. Top Affiliate Marketing Trends, According to Experts 1. AI will change the affiliate marketing game. “As AI continues to permeate
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