GoDaddy: 7 effective ways to use customer testimonials in your emails

GoDaddy just released a insightful post:

Testimonials are an essential part of the customer journey—people are “270 percent more likely” to purchase a product with five reviews than one with no reviews.  Why is this the case? Consumers are skeptical about the information that companies share, as they know that the ultimate goal is to sell them something.  Customer testimonials, on the other hand, are unbiased reviews or recommendations written by their peers and, therefore, are much more trustworthy. They take away some of the hesitations a customer might have about making a purchase and, thereby, make it easier for them to come to a decision.  So if you can harness the power of testimonials in your email marketing, you just might see them lead to more conversions—if you use them correctly.  Here are seven ways you can incorporate testimonials into your emails in order to build trust, leverage social proof, and, ultimately, drive more conversions.  7 ways to use customer…

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