HubSpot: 10 Tools to Increase Email Marketing Conversions

HubSpot just posted another brilliant post:

Over 59% of marketers say email is their biggest source of ROI. Email marketing is one of the most powerful ways to engage your contacts and nurture them to becoming long-term customers, one email at a time. But how can you get the best results from email marketing? Some of the best practices for effective email marketing include: Personalization and segmentation for the most tailored messages High-quality content that delivers value with every email A/B testing emails, especially workflows, to refine your messages Not sending emails too often, nor forget to send them for so long that your contacts forget who you are But to be in the best position to increase your email marketing conversions and get the highest ROI, there are many valuable tools worth adding to your marketing stack. We’ve compiled 10 of the best to get started with. 10 Tools to Get Better Results From Email…

Read the original here: 10 Tools to Increase Email Marketing Conversions