Inbox Placement Rate (IPR)
Inbox Placement Rate (IPR)
- April 20, 2021
- Posted by: Nicola Selenu

Can be defined as the rate of email messages that are delivered to the inbox, versus the spam folder. The formula for inbox placement rate is the number of emails delivered to the inbox divided by the total number of emails sent.
Author:Nicola Selenu
Email Service Providers Handbook
The most comprehensive “Handbook of Email Service Providers“!
SPAMASSASSIN RULES
All SpamAssassin rules in one place, EXPLAINED!
SMTP COMMANDS
& REPLY CODES
All SMTP/ESMTP commands and reply codes in one place, EXPLAINED!
Free DNS Tool
Check the DNS records of your domain with our free DNS tool.
Deliverability Glossary
The most comprehensive Email Deliverability and Marketing Glossary!
Inbox Placement Rate (IPR)
Can be defined as the rate of email messages that are delivered to the inbox, versus the spam folder. The formula for inbox placement rate is the number of emails delivered to the inbox divided by the total number of emails sent.
« Back to Glossary IndexAuthor:Nicola Selenu
Email Service Providers Handbook
The most comprehensive “Handbook of Email Service Providers“!
SPAMASSASSIN RULES
All SpamAssassin rules in one place, EXPLAINED!
SMTP COMMANDS
& REPLY CODES
All SMTP/ESMTP commands and reply codes in one place, EXPLAINED!
Free DNS Tool
Check the DNS records of your domain with our free DNS tool.
Deliverability Glossary
The most comprehensive Email Deliverability and Marketing Glossary!
« Back to Glossary Index