Inbox Placement Rate (IPR)

Top Deliverability > Inbox Placement Rate (IPR)

Inbox Placement Rate (IPR)

  • April 20, 2021
  • Posted by: Nicola Selenu
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Can be defined as the rate of email messages that are delivered to the inbox, versus the spam folder. The formula for inbox placement rate is the number of emails delivered to the inbox divided by the total number of emails sent.

Synonyms:
Inbox Placement Rate, IPR
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Author:Nicola Selenu

Nicola Selenu is a recognized leader in the Email Industry (with 15 years of professional experience as an Email Marketing and Deliverability Consultant) and an active member of the Anti-Abuse community. Some (of the many) brands that proudly served during his career in Email are: Adobe, Nestlé, Expedia, Gucci, Bulgari, Luxottica, UNHCR, Amnesty International, LastMinute, Acer, Groupon.

Inbox Placement Rate (IPR)

Top Deliverability > Inbox Placement Rate (IPR)

Inbox Placement Rate (IPR)

  • April 20, 2021
  • Posted by: Nicola Selenu
No Comments
« Back to Glossary Index

Can be defined as the rate of email messages that are delivered to the inbox, versus the spam folder. The formula for inbox placement rate is the number of emails delivered to the inbox divided by the total number of emails sent.

« Back to Glossary Index
Related Terms:

Author:Nicola Selenu

Nicola Selenu is a recognized leader in the Email Industry (with 15 years of professional experience as an Email Marketing and Deliverability Consultant) and an active member of the Anti-Abuse community. Some (of the many) brands that proudly served during his career in Email are: Adobe, Nestlé, Expedia, Gucci, Bulgari, Luxottica, UNHCR, Amnesty International, LastMinute, Acer, Groupon.
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