Inbox Placement Rate (IPR)

Top Deliverability > Inbox Placement Rate (IPR)

Inbox Placement Rate (IPR)

April 20, 2021
Posted by: Nicola Selenu

Can be defined as the rate of email messages that are delivered to the inbox, versus the spam folder. The formula for inbox placement rate is the number of emails delivered to the inbox divided by the total number of emails sent.

Synonyms:

Inbox Placement Rate, IPR

« Back to Glossary Index

Author:Nicola Selenu

Nicola Selenu is a recognized leader in the Email Industry (with 15 years of professional experience as an Email Marketing and Deliverability Consultant) and an active member of the Anti-Abuse community. Some (of the many) brands that proudly served during his career in Email are: Adobe, Nestlé, Expedia, Gucci, Bulgari, Luxottica, UNHCR, Amnesty International, LastMinute, Acer, Groupon.

« Back to Glossary Index