dotdigital: What can you learn by looking at benchmark statistics?

dotdigital just posted another interesting story:

Email is the unprecedented champion of marketing channels. Not only is it the preferred channel for businesses across every industry and in every vertical, but it’s also the channel of choice for customers and users around the world. As a result, email performance has a significant impact on your overall marketing success.   Why are benchmark reports important?   To develop your business, your marketing channels need to be driving real results. That means, engaging customers consistently and effectively to ensure business growth. But how can you tell your marketing is delivering these vital results?  Comparing your key performance indicators against other organizations, especially those operating within your industry, will help you better understand how your results measure up.   What can you learn from email marketing benchmark reports?  Benchmark statistics can help you determine where you focus your marketing efforts and where to take your email marketing strategy into the new year.  …

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