Top Deliverability’s Blog
dotdigital: How to avoid send anxiety
dotdigital just issued a interesting post:
Whether it’s sending an email out to your database, posting on social media, or publishing a blog… the fear that you’ve not noticed a mistake is real – and surprisingly common. Whether you’re emailing a few hundred, or a few hundred-thousand, no one wants to send out something that isn’t perfect. We all remember the Zavvi incident from a couple of years ago right? Entertainment retailer Zavvi accidentally emailed their entire marketing database telling them all that they’d won a competition, with the coveted prize being Champions League Final tickets complete with hotel, flights, and cash. With a personalized first name field too. *Shudders*. The ASA then got involved and it was an all-around sobering moment for those of us in email marketing. Of course, human error can happen in any profession, and although a mistake can feel terrible at the time, no one’s life depends upon it. What causes…
Read the original here: How to avoid send anxiety
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