Email Blogs
Timely! I just blogged recently talking about what you should do if you get blocklisted by Spamhaus, and now Spamhaus just posted this: Poor sending practices trigger a tidal wave of informational listings. What does it all mean and should you be concerned? Let me explain.What Spamhaus is referring to is a recent uptick in SBL entries (blocklistings) for ESP/CRM senders — informational listings — that were almost like a big ole bomb dropped out of nowhere. ESPs were waking up to a dozen or more listings for their clients, seemingly out of nowhere, wondering what changed.To make this a little bit easier to handle, these new listings are “informational” in nature. “Informational listings” are something that Spamhaus has done for a while now, where they will warn you of an SBL listing, but not actually configure the listing to cause mail to block. It means the client or company sending
Here’s a great article from Sella Yoffe over on the Webbula blog, where he provides an overview of Apple’s “Hide my Email” functionality and helps explain the challenges this functionality presents to email marketers: Apple Hide My Email – A Burner Phone for Email: How Does Apple Hide My Email Affect Email Marketers.Want to learn more about Apple’s Mail Privacy Protection (MPP)? Don’t forget to check out the Apple MPP section here on Spam Resource. And stay tuned for a recap and recording link for the recent Apple MPP webinar I co-presented! Coming soon.
Yahoo is hiring! For Yahoo Mail alone, they’ve got thirty-three posted positions! Lots of opportunity to contribute to the Yahoo Mail backend, and I am reliably informed that it’s a good place to work.Look at all these possible jobs! Since the list is so long, I’ll just link you directly to the Yahoo Careers site, where you can search by “Brand: Yahoo Mail” to find these.Job listings include:Software Apps Engineer I/IISenior Software Dev EngineerSoftware Dev Engineer – Yahoo MailSoftware Engineer IISoftware Apps EngineeriOS EngineerProduct Marketing Manager, Yahoo MailSr. Manager, Production Engineering — Yahoo!Sr Software Apps EngineerSoftware Engineer II – Yahoo MailSoftware Dev Engineer IISoftware Dev EngSoftware Apps Engineer I – iOSSenior Software EngineerSoftware Dev EngSr. Product Manager, CommerceSoftware Apps Engineer II – iOSSoftware Dev Engineer IISoftware Development Engineer IISenior Android Engineer – Yahoo MailPrinc Software Apps EngineerPrincipal Software EngineerSenior Software Dev EngineerSr. Product Manager, Yahoo MailPrinc. Production EngineerSr. Product Manager
It’s always good to take another look at email functionality through a security lens. Head on over to Krebs on Security to check out “The Security Pros and Cons of Using Email Aliases,” by the man himself, Brian Krebs. (And a side note to Brian: DALL-E can be great help and a bit of fun if you’re struggling to figure out what kind of graphic to include in a new blog post!)
After finding some shockingly bad advice out there on other websites (no, I’m not the type to name and shame), I thought that it might be a good idea to write up my own thoughts on what senders should do if blocklisted by Spamhaus, published over on the Kickbox blog.I could have gone into much more detail here, but my goal was do get a high level overview completed quickly, and I’ll probably include followups on other Spamhaus bits (like the DBL) in future posts. (And keep in mind that I’ve got a whole section on Spam Resource dedicated to Spamhaus.)
B2B email deliverability is different than B2C. It’s more of a wild west, providers are more numerous; while Microsoft and Google do host mail for bajillions of B2B domains, overall there are so many more B2B mailbox providers, all hosting smaller pieces of the corporate email pie; with nowhere near the same level of consolidation seen in the B2C/DTC email realm.More than that, there are two things unique to the B2B marketing space:Cold leads / unsolicited marketing mail, aka spam, is much more prevalent in the B2B realm. I get B2B spam, you get B2B spam, we probably all get B2B spam, and that can make people assume that it’s an accepted practice – though it’s really not – and that it works well – even though it I’m not sure it does. (And if you want to argue otherwise, let me remind you that there are too many apples.)Email
Are you getting inundated with calendar spam? Are you annoyed that events from spammers show up on your calendar automatically, even if you didn’t accept the invite and RSVP to attend? Google now has a setting that will configure it to auto-add events to your calendar only if the invitation comes from someone you know. CNBC’s Ashley Capoot explains how to turn this on.
Well, we were warned that this was coming. Hormel’s name is conspicuously missing from the latest news article, but it sounds like Shinsegae Food’s Better Meat is indeed moving forward with a vegan SPAM-like product, and going so far as to form a US subsidiary company to assist with those efforts. Read the story here, while asking yourself, was vegan SPAM the thing missing from your life?
DELIVTERMS: The (almost) weekly series here on Spam Resource that defines deliverability terminology. Today, I’m going to talk about DomainKeys Identified Mail (DKIM).What is DKIM? DomainKeys Identified Mail (DKIM) is an email authentication protocol. It is one of two different types of email authentication, the other being known as Sender Policy Framework (SPF). It uses a public/private key pair to generate a cryptographic signature for an email message, and the signature information is stored in a hidden “DKIM Signature” email header. The signature allows a receiving mail server to confirm that the message body (and various email headers) were not modified (that is to say, this is truly what was sent by the sender), and they also effectively identify the sender, when the domain name of the sender is the domain name used in the signature.A public/private key pair involves both a private key, which is a bit of information
So, you’ve published your DMARC logo record. Your shiny new SVG logo file looks great in testing, but no matter what you do, no logo shows up at Yahoo Mail. Or, even worse, a DIFFERENT, possibly old, logo shows up at Yahoo Mail. Don’t fret. This is all fixable! Read on to find out what to do.Keep in mind that once upon a time (prior to BIMI), Yahoo would try to populate sender logos automatically for Yahoo Mail. There are multiple ways they’d look up a logo to be mapped to a given email address or domain name, and even used to pull logos from Google Plus accounts (I do believe), back when that was a thing. But nowadays, the BIMI specification is the law of the land when it comes to displaying a sender logo in Yahoo Mail.If you’ve set up BIMI and it doesn’t seem to be showing