Campaign Monitor: The Anatomy of a High-Converting Signup Form (with Examples!)

Campaign Monitor just released another insightful write-up:

A look at the elements that make up a high-converting signup form, and some amazing signup form examples. Do you want to grow your email list?  The first (and simplest) step to attracting more subscribers is to optimize your email signup form. This form is more than a routine necessity to collect email addresses; it’s an opportunity to make signing up for your emails feel easy and good. An optimized signup form reduces friction in the signup process and can lead to more subscribers. On the other hand, a poorly engineered signup form can feel like a barrier for potential new subscribers and decrease signup rates.  In this article, we’re explaining the 10 best practices for building a successful email signup form, and looking at some amazing signup form examples. 10 elements of a successful signup form (with examples) 1. Start with goals You can’t create a successful strategy for…

Read the original here: The Anatomy of a High-Converting Signup Form (with Examples!)