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Campaign Monitor: How Ann Handley Grew Her Newsletter, ‘Total Annarchy,’ from 0 – 42,000 Subscribers
- February 8, 2022
- Posted by: Top Deliverability
- Category: Campaign Monitor ESPs Industry News
Campaign Monitor just shared a interesting write-up:
If the title of her newsletter, “Total Annarchy,” is any indication, Ann Handley thinks differently about newsletter strategy than most. A best-selling author, speaker, chief content officer, and one of Forbes’ “20 Best Marketing and Social Media Women Bloggers,” Handley’s fresh approach to content has built her career as well as her impressive newsletter list. Handley’s newsletter is known for its story-based insights, joyful tone, and actionable advice. It dances to the beat of its own drum while providing real value to its readers. Marketers and non-marketers alike rave about it. So how does this magic happen? We sat down with Handley to find out just that. 1. She wrote what she wanted to read Handley says she started her newsletter as a response to wishing she had something like it herself: a marketing newsletter about writing that she actually wanted to read and wasn’t dry or boring. “The biggest…
More here: How Ann Handley Grew Her Newsletter, ‘Total Annarchy,’ from 0 – 42,000 Subscribers
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