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Campaign Monitor: 10 Features Michael Scott Would Look for in an Email Newsletter Service
- April 7, 2022
- Posted by: Top Deliverability
- Category: Campaign Monitor ESPs Industry News
Campaign Monitor just released a new insightful blogpost:
Learn what everyone’s favorite boss would look for if he was tasked with picking an email newsletter service. Michael Scott, a character from the hit TV show The Office, is best known for his inappropriate (though humorous) office conduct. And while it’s probably not recommended to do most things he does, we can learn a thing or two from him. There are a lot of hard decisions to make when you run a business like Dunder Mifflin, and Scott takes on each one with a fresh and enthusiastic approach. One of the most crucial decisions a company can make is choosing the right email newsletter service. A strong email newsletter is essential to growing your business. It is one of only a few owned media channels companies have. Email allows you to directly and consistently reach prospects and customers without the limitations of a hosting platform’s algorithm or other limitations. Basically,…
Read more from the original source: 10 Features Michael Scott Would Look for in an Email Newsletter Service
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