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HubSpot: Consumers Spend 3+ Hours on Social Media Daily: What They’re Doing on Each Platform [Data]
- May 1, 2023
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just published a new interesting blogpost:
Have you ever been hypnotized by social media? According to our recent Consumer Trends survey, users of it spend an average of three hours a day there. It’s easy to fall into a social media trap, filled with endless distraction. One minute you’re checking a DM and the next thing you know you’ve spent an hour watching videos of corgis playing fetch. But, it does make you wonder what consumers actually do while spending all that time on social media. And — as a marketer — you’re likely going a step further by asking: “What’s my target audience doing on there?” Why Consumers Use (& Love) Social Media Before asking social media users what the heck they’re doing on social media all day, we asked them to choose the top three reasons they log on in the first place. And considering the average social media user spends three hours
Read more here: Consumers Spend 3+ Hours on Social Media Daily: What They’re Doing on Each Platform [Data]
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