Top Deliverability’s Blog
HubSpot: The 4 Biggest Consumer Behavior Shifts of 2023 [According to New Data]
- April 3, 2023
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just published a new interesting post:
Your marketing strategy can’t stay stagnant if the people you’re selling to are changing their behavior — you have to adapt and learn how to cater to them. Marketers should look for observable differences in buyer behavior to continue meeting their needs. To help marketers and other business professionals make more data-informed decisions, we’ve conducted a bi-annual survey of 600+ U.S. consumers to better understand how adults spend their money. Using HubSpot Blog Research from our Consumer Trends Report, we’ll explore the nature of the biggest consumer behavior changes between May 2022 and January 2023 so that you can keep up. Biggest Consumer Behavior Shifts 1. Consumers are warming up to purchasing products through social media apps. In May 2022, only 12% of consumers preferred purchasing products through social media apps like Instagram Shop or Facebook Marketplace. In the past three months, 41% of social media users have shared that
More here: The 4 Biggest Consumer Behavior Shifts of 2023 [According to New Data]
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