Warming Up

Top Deliverability > Warming Up

Warming Up

  • April 20, 2021
  • Posted by: Nicola Selenu
No Comments
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The process of starting with smaller sending volumes and scaling up over time to help build sending history and reputation.

Synonyms:
warm up, IP Warmup
Related Articles:
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Author:Nicola Selenu

Nicola Selenu is a recognized leader in the Email Industry (with 15 years of professional experience as an Email Marketing and Deliverability Consultant) and an active member of the Anti-Abuse community. Some (of the many) brands that proudly served during his career in Email are: Adobe, Nestlé, Expedia, Gucci, Bulgari, Luxottica, UNHCR, Amnesty International, LastMinute, Acer, Groupon.

Warming Up

Top Deliverability > Warming Up

Warming Up

  • April 20, 2021
  • Posted by: Nicola Selenu
No Comments
« Back to Glossary Index

The process of starting with smaller sending volumes and scaling up over time to help build sending history and reputation.

Synonyms:
warm up, IP Warmup
Related Articles:
« Back to Glossary Index
Related Terms:

Author:Nicola Selenu

Nicola Selenu is a recognized leader in the Email Industry (with 15 years of professional experience as an Email Marketing and Deliverability Consultant) and an active member of the Anti-Abuse community. Some (of the many) brands that proudly served during his career in Email are: Adobe, Nestlé, Expedia, Gucci, Bulgari, Luxottica, UNHCR, Amnesty International, LastMinute, Acer, Groupon.
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