Top Deliverability’s Blog
Sendingblue: 16 Key Benefits of Marketing Automation
- October 2, 2022
- Posted by: Top Deliverability
- Category: ESPs Industry News Sendinblue
Sendingblue just posted another interesting blogpost:
If you’re questioning whether you need to automate your marketing or not, the short answer is yes. But before you spend time choosing the right automation platform and designing your workflows, let’s go into a bit more detail as to why you need marketing automation. Marketing automation creates a lot of growth opportunities for businesses. Read on to learn how exactly marketing automation will help your company and why you should implement it at all stages of your funnel. What Does Marketing Automation Mean? Marketing automation is a broad concept. So what exactly are we talking about? Marketing automation refers to the use of software to build sequences of actions based on predefined trigger conditions. Most commonly, the sequences follow if/then logic. Keep in mind that it’s not limited to automation of email marketing campaigns. Marketing automation has a range of other use cases such as: Lead generationLead scoringPaid advertising Customer
More here: 16 Key Benefits of Marketing Automation
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