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HubSpot: Instagram is Taking on BeReal: Do Marketers Need to Care?
- September 27, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just published a interesting article:
Remember a few years ago when Instagram launched a Snapchat-like feature to its app? More recently, the brand announced that it will shift to a video-first approach, presumably to compete against short-form video platform TikTok. Well, today, Instagram is reportedly testing a feature that’s eerily close to the trending platform BeReal. In this article, we’ll talk about what this could mean for marketers. Is Instagram Becoming a BeReal Copycat? Before we get into Instagram, here’s a quick refresher on BeReal. This social media app has been around for a few years but it only took off this year. The app has been labeled the anti-Instagram – encouraging users to strip away the filters and the glitz, and be more authentic. Here’s how it works: The app uses a dual camera feature – front and back cameras – and at a random time throughout the day, users will be prompted to
Read more from the original source: Instagram is Taking on BeReal: Do Marketers Need to Care?
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