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HubSpot: Topical Content vs. Evergreen Content: How Both can Boost Traffic
- September 22, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just issued a insightful blog:
The more traffic your blog or site receives, the better. But drive-bys aren’t enough to drive user engagement and ultimately boost sales — instead, you need to convince potential customers that it’s worth sticking around. Topical content and its counterpart, evergreen content, can help you achieve this goal.Consider that 38% of people will leave your site if the content or layout is unattractive. In other words, if they don’t find anything of value ASAP, they won’t stay. Of course, this raises an important question: When it comes to topical content vs. evergreen content, which delivers the best bang for your virtual buck? Which type drives more visitors to stay? Here’s what you need to know about boosting traffic with these common content types. Topical content focuses on current events or information to deliver targeted and relevant content to visitors. For example, a local roofing company might use the event of
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