Top Deliverability’s Blog
HubSpot: 3 Challenges Brands Face with Podcast Marketing & How to Navigate Them
- September 19, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just issued a brilliant blog:
According to our 2022 Marketing Trends Survey report, 34% of marketers plan to stop leveraging podcasts or other audio content in 2022. It’s likely because of the major roadblocks that marketers still face in the podcast marketing space. Two podcast experts weigh in on the biggest challenges and strategies to tackle them. Organic Discoverability Currently, there are two main ways to discover podcasts: Search through top-ranking podcasts in various genres or get recommendations based on what you’re already listening to. This makes it very hard for lesser-known shows to get discovered organically. “It’s really hard for podcasters who are creating amazing content and are great creators to figure out ways to get in front of their audience,” says Alanah Joseph, head of creator partnerships on the HubSpot Podcast team. At HubSpot, Joseph says our podcast network addresses this by leaning into our cross-promotion strategy – this means placing ads across
Continued here: 3 Challenges Brands Face with Podcast Marketing & How to Navigate Them
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