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HubSpot: Offline Marketing: Should You Leverage It in a Post-Pandemic World?
- September 2, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just shared a new insightful article:
Since the start of the pandemic, marketing strategies have relied heavily on online tactics —leveraging tools like social media, email, and digital ads. But what about marketing outside of the digital space, otherwise known as offline marketing? Is there still value in marketing via billboards, print ads, and broadcast commercials? In a post-pandemic world, whenever that may be, there’s a chance offline marketing could make a comeback. Here’s what marketers need to know about offline marketing and how it can be leveraged. What is offline marketing? 5 Offline Marketing Strategies You Should Use Business Cards Community Engagement Event Hosting Press Releases Free Workshops So why should your company still incorporate offline marketing into its strategy, especially in the digital age? One reason is that it’s tangible and allows marketers to physically reach their target audience in a way that online marketing can’t. You can hand out flyers, put up
Continued here: Offline Marketing: Should You Leverage It in a Post-Pandemic World?
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