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HubSpot: Writing a Job Description That Attracts Ideal Candidates [8 Tips]
- June 7, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just shared a brilliant blogpost:
As a direct response copywriter, I specialize in making readers take a specific action. I write a variety of copy, including articles, landing pages, sales emails, and job descriptions. This article will walk you through an approach to job descriptions that allowed me to double my conversion rate of visitors-to-applications in less than a year. You’ll learn the strategies and best practices I used to grip candidates, exciting them enough to take action. What is a job description? A job description is a document written by an employer that lists the tasks and responsibilities of a specific role along with the skills and experience needed to qualify for the position. 1. Study your target candidate. Many studies show that people buy on emotion first, and then rationalize their purchases using logic. Applying for a job, in that sense, is a lot like making a purchase. Pressing the “Apply Now” button…
Continued here: Writing a Job Description That Attracts Ideal Candidates [8 Tips]
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