Top Deliverability’s Blog
HubSpot: How Brands Use NFTs for Marketing: Are They Really Worth The Hype?
- May 9, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just published a new insightful article:
According to Hubspot Blog Research on content and media planning, 14% of media planners currently leverage non-fungible tokens (NFTs). Conversations surrounding NFTs and Web3 have risen in the past year and continue to pique marketers’ interest. In this article, we’ll cover what NFTs are, how brands are using it, and if it’s worth the investment. So, how exactly do they work? Well, when an NFT is created, also known as “minted,” it can represent tangible items like art and clothing and non-tangibles like music, videos, and images. For instance, Twitter’s founder, Jack Dorsey sold his first tweet for $2.9 million in 2021. Who determines the value of the item in question? The community. Unlike real-world or cryptocurrency, an NFT’s value is speculative. What makes NFTs so popular is that they represent the decentralization of power from the few to the many. This is particularly valuable for creators who have historically…
Read more here: How Brands Use NFTs for Marketing: Are They Really Worth The Hype?
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