Top Deliverability’s Blog
HubSpot: Why CRM and Marketing Automation Need Each Other
- April 20, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just posted a insightful write-up:
Turning prospects into loyal customers is a multi-step process requiring the combined efforts of cross-functional teams. Thankfully, there are different types of technologies available to make the task more organized and easy — like customer relationship management software (CRM) and marketing automation. But it’s not just about how much easier it makes your job. When the two software work together, it can become a more streamlined process that can potentially convert more prospects into qualified leads quicker and more effectively. And more businesses are seeing the value in integrating the two. In fact, 52% of marketers prioritize implementing marketing automation platforms that can integrate into other solutions to enhance their marketing efforts. In this post, we’ll review what marketing automation and CRM software do, and why they need each other to better help your business. CRM and Marketing Automation Before we dive into why marketing automation and CRM should be…
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