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Litmus: AMP for Email: A Place in Every Marketing Playbook
- April 16, 2022
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just issued another brilliant write-up:
This article originally appeared on Retail TouchPoints Originally developed by Google in 2015, accelerated mobile pages (AMP) is open source technology designed specifically to boost how fast pages load on smartphones and tablets. Three years later, Google introduced AMP for email, which enables senders to include AMP components to create interactive email experiences for recipients. AMP for email has continued to improve functionality, providing email marketers with a slew of personalization and interactivity capabilities — adding loads of features to the inbox. Rather than a bland static email, brands can generate leads more easily and nurture cold leads with interactive email conversations. AMP for email allows marketers to send surveys and collect data, too. Finally, email marketers can conduct abandoned cart campaigns or increase sales with email shopping carts and payment options. Who’s on board with AMP for email? AMP for email is a smart approach marketers can use to…
Read the original here: AMP for Email: A Place in Every Marketing Playbook
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