Abandoned Cart
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Abandoned Cart
- April 20, 2021
- Posted by: Nicola Selenu
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When a user adds a product to the online shopping cart of an e-commerce site but doesn’t proceed to checkout and complete the purchase. Users may abandon because they aren’t ready to buy. Instead, they are using their cart as more of a “wish list” as they shop around and compare prices. Setting up automatic, personalized email alerts to remind users they have items in their cart is often just the nudge they need to finish checking out.
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Author:Nicola Selenu
Nicola Selenu is a recognized leader in the Email Industry (with 15 years of professional experience as an Email Marketing and Deliverability Consultant) and an active member of the Anti-Abuse community. Some (of the many) brands that proudly served during his career in Email are: Adobe, Nestlé, Expedia, Gucci, Bulgari, Luxottica, UNHCR, Amnesty International, LastMinute, Acer, Groupon.
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Related Articles:
- Sendingblue: WooCommerce Abandoned Cart Email Strategies to Recover More Orders
- Litmus: AMP for Email: A Place in Every Marketing Playbook
- SendGrid: [2022] Best Abandoned Cart Emails: Examples + Subject Lines
- Constant Contact: Revive Abandoned Shopping Carts With These Abandoned Cart Email Best Practices
- Constant Contact: Everything to Know About Writing an Abandoned Cart Email