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Maropost: Crystal Ball of the Future: Predict Buyer Behavior Like Never Before
- March 16, 2022
- Posted by: Top Deliverability
- Category: ESPs Industry News Maropost
Maropost just shared a new insightful article:
Understanding consumer buyer behavior is critical for enhancing the shopping experience. We’re talking both online shopping and regular retail. What’s even better? Predicting it. You know how you get ads and product recommendations so relevant that you can’t believe your own eyes? Similar to personal shopping assistants in retail stores, advanced AI-powered technology can surprise and delight your customers. It’s almost like having your own little crystal ball of the future and knowing exactly what your shoppers will desire today, tomorrow and beyond. So, how is it possible? And what exactly is possible? Read on to find out. Understanding buyers Predicting Consumer NeedsChoosing the right dataPurchase behavior dataRecycled product dataProduct usage dataPredicting Buying Behavior Understanding buyers Before we can understand buyer behavior, we need to get a basic understanding of who they are. While it’s obvious who buys things, sometimes it can be confusing to identify exactly what types of…
More here: Crystal Ball of the Future: Predict Buyer Behavior Like Never Before
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